Securing UBM Editorial Coverage

Here are a few tips to use to effectively communicate with us:

• Identify the media outlet where you want media coverage.

• Do your homework.  Identify the journalist(s) who cover the specific beat or topic.

• Take the time to read the articles by the journalist(s) you are targeting.

• Create a unique pitch highlighting why your company or product would be interesting for the journalist.  Explain how customers use your product or work with your organization.

• Review the editorial calendar to see when your topic will be covered.

• Email journalists with story ideas.  Don’t send email attachments unless asked.

• Use concise, jargon-free communications.

Click on the industry categories to see the list of editorial contacts.